Philadelphia Business Journal, July 18, 2008:

"Lessons have been learned, mostly about the value of public relations. Byruch hired Paige Wolf Media & Public Relations of Philadelphia to shout [about his restaurant] from the rooftops, and he's glad he did. He only wishes he had done it sooner.

'In today's climate in restaurants you need to generate a certain level of interest and hype before you open. That was one thing I didn't do enough of,' he said. "There was a natural buzz out there before we opened but not a 10th of the buzz that could have happened if Paige had been there.'"

 

Paige Wolf Media & Public Relations offers sustainable communications services to a roster of eco-friendly and nonprofit clients.

PWMPR has executed media relations plans on both a local and national level, and her clients have appeared on NBC, ABC, CBS/KYW, Fox, CN8, Better TV, MTV, and TLC, and in Lucky Magazine, Marie Claire, Redbook, In Style, Glamour, Vanity Fair, Shape, Elle, Self, Allure, Health, Kiwi, Food & Wine, Bon Appetit, Natural Solutions, The Los Angeles Times, The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia Magazine, Philadelphia Style, The New York Times, The New York Daily News, American Spa, The Associated Press, The Wall Street Journal, The Daily Green, Treehugger, The Style Network, NBC's "The Today Show," and more.
 

PWMPR distinguishes itself from other PR firms with a commitment to three principals:
 

Environment — Green Isn’t Just the Color of Money

Paige Wolf Media & Public Relations is proud to be the first and only certified B Corporation public relations firm in the Philadelphia area and one of very few in the country. Certified B Corporations must meet comprehensive and transparent social and environmental standards, standing out as leaders in the green market.

PWMPR has made a commitment to serving clients using the most ecologically friendly and sustainable methods available while still communicating their message to targeted demographics. The firm deals only with clients who contribute to a sustainable world and positive change through a variety of business practices.

By working from her home-based office in Center City, Paige can easily implement recycling and energy-saving practices while practically eliminating commuter fuel as most clients are a walk or bike ride away. PWMPR encourages clients to utilize electronic mediums to create far less paper waste, and The Paige Turner displays a consistent message of eco-friendly living, highlighting green tips and resources in every issue. PWMPR is a member of the Sustainable Business Network of Greater Philadelphia and Greenpeace, and on the board of Philagreen Hospitality Association.

Community — Proud to be in the City of Brotherly Love

From high-end luxury brands to avant-garde arts festivals to neighborhood restaurants, many of PWMPR’s clients have one thing in common — they represent the vibrant diversity of Philadelphia culture. In addition to thriving media relationships, the success of PWMPR’s publicity campaigns is due in part to solid connections with key community organizations. PWMPR has built meaningful relationships with a wide range of other publicists, firms, and organizations, collaborating on efforts to share business, cross-market clients, and gain favorable attention to the city as a whole.

Identity — We Love You Just The Way You Are

While we want our clients to always be the star of the show, PWMPR realizes that the PR firm’s image makes an impression on the media and community. But we don’t see image as just looking good in a little black dress. To us, image is about honesty and sincerity, not being afraid to get your hands dirty — and not taking yourself too seriously. Public relations is about meaningful interactions, so there’s no smoke and mirrors here. Our clients, friends, and media contacts appreciate our truthfulness and candidness. The company’s monthly e-newsletter, The Paige Turner, serves as a promotional tool for our clients as well as an outlet to share things that we are personally passionate about. And at our office, it’s always casual Friday. Anything more and the company pet might ruin our shoes.

 

 

Paige Wolf

After working as a journalist, publicist, and communications manager, Paige Wolf founded Paige Wolf Media & Public Relations in 2002.

As a green living expert, Paige has spoken on dozens of panels including Go GreenExpo, and she writes about green living for publications including Phlare Magazine, Chutzpah, PhillyFit, and Momspace. Paige has been quoted on Forbes.com and appeared on television representing her clients and an eco-friendly lifestyle on NBC's "10!," My PHL 17’s “Better Philly,” CN8's "Your Morning Show" and CN8’s "It's Your Call with Lynn Doyle.”

In 2008, Paige was profiled in Boho Magazine, a national green lifestyle magazine, for her contributions to the promotion of an eco-friendly lifestyle. In May 2005, Paige received the Philadelphia Public Relations Association's Fast Track Award, which honors a member of PPRA who has made great contributions to the organization, profession, and community and who exemplifies PPRA's vision for the future.

Paige has been honored to co-chair The Career Wardrobe's A Perfect Fit fundraiser for the past five years. She currently serves on the advisory committee of The Career Wardrobe and on the board of Philagreen Hospitality Association.

Paige holds a degree in English/Journalism from the University of Delaware, where her work at the newspaper and resurrection of the campus magazine helped to earn two Pacemaker awards. She next became Media Manager at The Grand Opera House in Wilmington, Del., heading publicity, marketing, and design, and then Communications Manager for Peter Nero and the Philly Pops, leading public relations efforts to promote its 25th anniversary season. Paige’s work has won first-place awards from the Delaware Press Association for four-color newsletter and direct mail marketing.